B2B platform

Odds comparison and conversion infrastructure for media and sportsbook partners

Funteron helps partners present real-time odds in a clean, brand-safe experience, then route users to their chosen operator with measurable performance and multiple integration tiers.

Leadership: ex-OpenBet, Scientific Games, Betsson, Ladbrokes Coral
Partner-safe: responsible gambling posture and operator-friendly integrations

What we do

Simple value, built for B2B requirements.

Real-time odds comparison

Aggregate and present odds cleanly, with a UX designed for speed, clarity, and conversion intent.

Conversion routing

Route users to the right operator journey (deep link, webview, or API) with consistent tracking and reporting.

Partner-grade delivery

Designed for media brands and operators with governance, compliance awareness, and integration pragmatism.

How it works

Three steps from intent to bet.

1
Capture intent

Users arrive from a trusted environment and choose a market/event.

2
Compare odds

We show real-time prices across operators in a consistent, brand-safe view.

3
Route & convert

We send the user into the best available operator flow with measurement and optimisation.

Integration tiers

Start fast, then deepen integration over time.

Tier 1
Deep link

Fastest time-to-live. Route into operator apps/sites with tracking and event context.

Tier 2
Webview journey

Embedded operator experience where available, improving continuity while staying pragmatic.

Tier 3
Full API (login/registration/bet placement)

Deepest capability. Enables true server-side journeys for selected operators.

Brand safety and responsible gambling

Built with a partner-safe posture: clear pricing, no misleading claims, and an approach aligned to responsible gambling expectations for mainstream brands.

Reporting and optimisation

Measure funnel performance end-to-end. Optimise operator routing, placements, and UX based on conversion and retention signals.

Leadership

Built by people who have shipped and scaled betting platforms.

Keith O’Loughlin
Chairman
LinkedIn
Rochus Schreiber
CEO
LinkedIn
Franz Cauchi
CTO
LinkedIn
Andy Hoskins
COO
LinkedIn
Want the full team? View leadership team.

Book a demo

Tell us your market and timeline. We’ll show the platform and integration options.