B2B Platform · Sports Fan's Companion
Sport is the last live experience on earth. Own it.
Funteron is the discovery layer between media brands and licensed sportsbook operators. Real-time odds. Seamless conversion. Zero operator licence required.
Real-Time Odds
Conversion Routing
Deep Link Integration
Webview Journey
Full API Access
No Operator Licence
What Is Funteron
The Skyscanner of sports betting.
"We own the discovery layer between operators and bettors. No operator licence. No customer funds. No wagering liability."
Funteron is a Sportsbook-Access-as-a-Service platform that embeds regulated betting natively inside media brands, replacing "watch here, bet elsewhere" with a single, integrated journey at the moment of fan intent.
- An operating system between media and betting
- Infrastructure, not a sportsbook, affiliate network or wallet
- Designed to live inside live sport, content & community
- White-label: deploys in 6-10 weeks under your brand
- Easy configuration and localisation
The Market Nobody Has Served
Recreational bettors are gold. Operators can't find them.
The betting industry has spent 25 years building products for experts: better odds, more markets, faster cash-out. Every innovation pointed at the same 10%. The other 90% have been ignored. Funteron is built for that gap.
90% of US World Cup bettors will be placing their first-ever bet. Existing tools are built for experts.
Sky, TNT, DAZN: millions of live fans, ready for a new model beyond advertising.
Flutter, bet365, Entain need recreational customers and pay enormous acquisition costs to find them.
Funteron is the intelligent middleware: fan identity, behavioural data, routing, and simpler journeys.
How It Works
Three steps. Intent to bet.
Every step tracked, optimised, and reportable. The model improves with every partner and every season.
Capture intent
Users arrive from a trusted media environment and choose a market. We capture that intent with full context at the exact moment the audience is ready to act.
Compare odds
Real-time prices across all licensed operators in a clean, brand-safe view. Simplicity is the product, built for the 90%, not the 10%.
Route & convert
Bettors are matched to the operator offering the best price via the Funteron API. No funds held. No licence required.
Greece market, live market proof
Validated technology. Real results.
Funteron was deployed in Greece, a fully regulated, competitive sportsbook market, with multiple licensed operators. What follows is not a projection. It's what happened.
What drove performance
Removing friction, not increasing incentives, drove conversion
Reg to FTD improved from ~30% to 70%+ by eliminating friction points, not by inflating bonuses.
Fast bet placement, real-time insights and personalisation
Average bet size increased ~10x after optimisation. Speed, context, and relevance drove deeper engagement.
Speed, choice and a unified experience
The average user opened 1.8 operator accounts, validating one platform across the whole market.
Product and market risk have already been paid for
These outcomes were achieved without a Tier-1 broadcaster. What remains is execution at scale.
Live market validation
Growth from product
mechanics alone.
Growth supported by 'Invite a Friend' functionality. Operators scaled from 5 to 9 within months of launch, purely through product mechanics, not paid advertising.
What remains is execution at scale.
Removing friction converts
The single biggest lever was UX, not incentives. Eliminating registration friction more than doubled conversion.
30% -> 70%+ Reg to FTD conversion, 4 monthsReal-time insights drive bet size
Fast bet placement, personalisation, and in-play context gave users confidence to increase stake size.
~10x Average bet size increase post-optimisationUnified experience creates stickiness
Users used Funteron as their sports betting home and opened accounts across the ecosystem.
1.8 Operator accounts opened per userLeadership
Built by people who've done it.
Decades of combined experience across OpenBet, Scientific Games, Ladbrokes Coral, BoyleSports and the world's largest betting platforms.
Keith O'Loughlin
Executive ChairmanFormer CEO BoyleSports. Senior leader at Coral, Ladbrokes Coral and OpenBet. Led OpenBet from approximately $200m in 2018 to $800m sale to Endeavor in 2021.
Andy Hoskins
Chief Operating OfficerFormer SVP Business Operations, OpenBet and IMG Arena. Key role in $800m Endeavor sale. Previously Worldpay and Arcadia Group.
James McKay
Director of Product, Operations and Strategy18 years online gaming. Most recently Head of Sports at B2Spin. Sportsbook Director at ANZO Group (Virginbet, Livescore). Earlier roles at GIG, Scientific Games, Superbet and William Hill.
Darren McGrath
Chief Marketing OfficerBrand builder and campaign director with 20+ years' experience. Former Managing Director of Brando, one of Ireland's leading creative agencies.
Aine Gleghorne
Chief Financial Officer (Group)Fellow Chartered Certified Accountant (FCCA). Former Assistant Director, Strategy and Transactions, EY (2019 to 2025).
Why Funteron Wins
Five structural advantages. None is easy to replicate.
Media integration at point of intent
Embedded inside broadcast brands where fans watch sport, not searching for odds. ITV and equivalent partners place Funteron at the moment of decision.
Real-time odds layer, not static comparison
Most affiliates are static directories. Funteron is a live decision engine, aggregating odds across all licensed operators in real time.
UX built for first-time bettors
90% of US World Cup bettors will be first-timers. Funteron is designed for a user who does not yet know what a market is.
Multi-operator routing with seamless handoff
Bettors matched to the best price via the Funteron API. No funds held. No licence required. The bettor experiences one journey.
Traction & Validation
Live market proof.
Validated technology.
Deployed in Greece in a live regulated environment. Growth driven by product mechanics, not paid advertising.
Reg to FTD conversion
Live in Greece. Improved from 30% to 70%+ in four months. Product mechanics, not paid ads.
Operator accounts per user
Average user opened 1.8 operator accounts, validating the multi-operator model structurally.
Operators signed
33 live integrations across referral and in-app betslip, including bet365 and Flutter. bet365: "We have seen this technology before and were really impressed."
The Market Moment
The recreational wave
has arrived.
The 2026 World Cup brought millions of first-time bettors into regulated markets and proved the case: fans want to bet where they watch. The operators who won were the ones in front of fans at the moment of intent.
That moment was not a one-off. Regulated GGR passed $100bn in 2025 and is growing at 11% a year to 2035. The US, Brazil and Ontario are opening. Every major festival, tournament and season start is now an acquisition window, and media brands own the audience for all of them.
Technology
Integration tiers that scale with you.
Start fast, then deepen over time. 150+ person-years of build. €10m+ invested. Deployed in a live regulated market.
Deep Link
Fastest time-to-live. Route into operator apps and sites with tracking and event context.
Webview Journey
Embedded operator experience where available, improving continuity for established media partners.
Full API
Login, registration, bet placement. Full ownership of the experience with 6-10 week white-label deployment.
Brand Safety & Responsible Gambling
Clear pricing, no misleading claims, and responsible gambling expectations for mainstream brands.
Reporting & Optimisation
Measure funnel performance end-to-end and optimise operator routing, placements, and UX.
Tell us your
market and
your timeline.
We'll show you the platform and integration options that make sense for your business. No boilerplate pitch. Just an honest conversation about what's possible.
Get in Touch
Tell us what you're trying to achieve.
Whether you're a media brand looking to monetise sports audiences, an operator seeking efficient acquisition, or a strategic acquirer, this is the right conversation to start.
A populated data room is available immediately to qualified counterparties under NDA.
-> info@funteron.com